Pay Per Click

an online advertising model in which advertisers pay each time a user clicks

 

WordStream, 2016

64.6% of people click on Google ads when they are looking to buy an item online.

You don’t have to be a marketing expert to know that now is the time to strike from a business perspective. Companies should be feeling a sense of urgency to find as many customers as possible right now through the right channels. And while other forms of marketing are more about playing the long game, a PPC campaign can help get you great short-, medium-, and long-term results.

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Target based on the interest and relevance

Do you need PPC ads for your B2B small business?

PPC is a must-have for all industries & businesses that are still emerging and continuing to grow.
While it’s important for SMBs to have a multi-faceted marketing plan but to get fast results PPC works as magic for them by reaching out to relevant audiences. PPC ads are targeted based on the interest and relevance to the audience showing them informative and useful ads at the right time & place which saves a lot of money for your business. Find a way to get a head start on any current or future rivals in the your business – with the short-term value of PPC, you can claim a significant chunk of the market before others start to catch on (and catch up).

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How to get started?

Define what are your marketing & sales goals and identify which target audiences are relevant to your business. You can come up with a efficient plan which will compromise of budget, targeting, channel selection and the overall execution strategy. It is recommended to find a strategic PPC partner agency which has experience in handling campaigns from start to end to help you set up and get results.
Strategy and goals

Goal setting for your campaign

Every campaign starts with defining SMART goals for it, SMART- specific, measurable, attainable, relevant, and timebound. This helps you measure & define where you are currently and what you need to achieve.

Social media

Decide on the suitable PPC channel

Based on your goals & budget you need to define where your target audiences are to receive your PPC ads as there are multiple channels available like Google Search, Facebook, LinkedIn and more. Once this is decided you will be able to shortlist the channel where you want to run your ads to achieve the desired results.

Web development

Building campaign & other assets

You need to build assets for your campaign and need to actually set up everything on the decided channel. This will include defining campaign structure, shortlisting keywords, writing content for ads, designing ads, creating landing pages & thank you pages, targeting, budgeting, tracking set up and more.

Inbound marketing

Analyze & optimize regularly

Once your campaign is up and running it becomes crucial to analyse the performance based on which ads are being clicked most, which channels are performing best (if you are using multiple channels) in terms of ROI and more. This will help you optimise the campaigns to increase the results.

Paid ads

Track & report the results

This will help you attribute the results to the proper channel which in turn will help you in future to decide where you should invest more to get higher ROI. Every campaign may not work but it will certainly give you learnings which you can apply in future.

Internet Media

We work on

help you achieve results

How Straight Growth can help you achieve results?

We take pride in our strategy first approach of work and also in making custom solutions for the client needs. Our team has the experience and expertise to get you in front of the right audience and at the right price. As an added bonus, we’ll even help you build a integrated approach towards your digital marketing by supporting through other services like SEO, Email, Social and more. We provide detailed reporting and analysis of the performance and help you optimize your campaigns to get maximum results.

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