Inbound Marketing

What is Inbound Marketing and why People are talking about it

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in their buying journey. With inbound, potential customers find you via channels like 3rd party websites, social media, search engines and your own website. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

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Attract, Engage and Delight for maximum business success

The inbound methodology is the method of growing your business by building meaningful, lasting relationships with consumers, prospects, and customers.

  • Attract: reaching the right people with valuable content and conversations so that people can trust you
  • Engage: Feed your prospect the insights and solutions that align with their pain points and goals. 
  • Delight: Extend your support to empower your customers to retain them for years.

 

hubspot buyers journey

Things we do

Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business.
Buyer persona

Buyer Persona Development

Understanding your prospects and actual buyers of your good or service to create a targeted marketing strategy that attracts prospects and makes conversions.

Strategy and goals

Result oriented strategy

Understanding your revenue goals and segregating them down to develop a timely plan to achieve the company’s goals and objectives.

SEO

Search engine optimization

Optimizing the content  to rank higher on search engines so it reaches to your prospect organically.

Content marketing

Content Marketing

Delivering valuable content like Blogs, infographics, eBooks and whitepapers focusing the buyer persona's requirements at different stages of the buyer journey.

Social media

Social Media Marketing

Sharing and creating engaging content on social media platforms like Facebook, Instagram, LinkedIn, Twitter, Youtube and Pinterest.

Paid ads

Paid Digital Marketing

Leveraging paid marketing opportunities both on search engines as well as social media to reach out to the prospect buyers with valuable content.

Email marketing

Email Marketing

Pushing leads to the next step of the buyer’s journey by creating targeted nurturing campaigns with emails and regular newsletters.

Marketing automation

Marketing Automation

Building automated processes after lead generation with the information collected from visitors and leads on tools like HubSpot, SharpSpring and others.

STRAIGHT GROWTH’s INBOUND MARKETING PROCESS

We define what are your marketing & sales goals and identify which target audiences are relevant to your business. We help you set up SMART goals & buyer personas first then start working on the inbound marketing strategy. Here are the 5 phases of your inbound marketing campaign.
Define Marketing Goals

Your marketing goals need to be set in a SMART way, meaning you should aim for what marketers call SMART goals- specific, measurable, attainable, relevant, and timebound. This will help you know where you are currently and where you want to reach in a certain time span.

Create Buyer Persona & Content strategy

Whether you are making a complete new marketing strategy for your business or making a single inbound marketing campaign you need to define the audience you want to target. This will help you define your complete content strategy meaning what topics you want to focus on & the kind of content you want to write so that it resonates with your audience.

Create Inbound Campaign

You have a basic setup for your campaigns so now you need to define the actual campaign that you want to run for these buyer personas based on their buying journey. Usually it is advised to start with an awareness offer like an informational eBook to attract relevant prospects. Campaign building will include deciding the offer and creating all assets around that offer.

Promote your Inbound Campaign

Now that you have your campaign set up you need to promote it so that it is seen or read by the relevant audience. The promotion channels vary from business to business based on where their buyer persona is present. Some of the most successful channels are email marketing, social media and search engines for this.

Reporting and Analysis

As your marketing is complete and your inbound marketing campaign is up and running, you need to report and track the results you are generating. This will help you attribute results to different channels and take decisions in future on which type of channel is performing best for you based on your business goals.

FREE RESOURCE

Create an inbound marketing campaign without an agency help

Are you planning to run an inbound marketing campaign on your own? Read our latest blog to make it perfect. In this blog, we have outlined 8 simple steps to help you get started with Inbound marketing which can directly benefit your business by growing your visitors, leads, and sales.

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What they say
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How Straight Growth can help you achieve results ?

We take pride in our strategy first approach of work and also in making custom solutions for the client's needs. Straight Growth is one of the finest inbound marketing agencies based in Pune, India. Our team has experience working on multiple inbound marketing campaigns for clients throughout many industries. We are a certified HubSpot partner agency in Pune and have expertise running inbound campaigns on HubSpot.