Email Marketing

powerful medium to reach your target audience

 

HubSpot, 2017

86% of professionals prefer to use email when communicating for business purposes.

Email marketing is the best way to engage your target audience/leads & nurture them to take the next step for your business. Email marketing, a part of digital marketing, is an affordable & powerful medium to reach your target audience and create a deeper relationship with your existing customers. Drip email campaigns not only give you qualified leads but also help you nurture them and gradually convert them into your customers.

SG _ Section Images Email marketing

How to get started with email marketing

Well executed email marketing campaign is a gateway to generating qualified leads and to convert them into customer and business promoters. Here are some steps to successfully run an email marketing campaign:
Strategy and goals

Objectives & Goals

The first step is to define the objective and goals for your email marketing campaign. This helps you measure & define where you are currently and what you need to achieve.

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Segmented Email List

Based on your goals & objective you need to build and segment an email list of prospects. The segmented list lets you send highly-targeted emails to most likely to convert prospects.

Marketing automation

Launch the campaign

After segmenting the contacts, you need to design & write emails in a robust email marketing tool which supports automated email sending based on the activities triggers. Test the campaign & launch.

Content marketing

Reporting and Analysis

As your email marketing campaign is up and running, you need to report & track the results in terms of open rate, click rate, bounces and more. This will help you attribute it to different emails & take decisions for the future campaigns.

Does your SMB need Email Marketing?

Active email accounts are expected to hit 5.6 billion by 2019. (Statitsa, 2018). Therefore, every business should consider email marketing in order to reach a wider audience and strengthen your company’s relationship with current customers. Email marketing also helps you to nurture and convert the leads which are already in sales or marketing pipelines. Benefits of using email marketing for SMBs are as follows:
INEXPENSIVE

Email marketing for small and midsize businesses is the cheapest and most powerful tactic because they don’t have to put upfront ad money behind emails to get them to the correct audience like other forms of paid advertising.

EASY TO TRACK & ANALYSE

Everything is trackable with the use of email marketing software so your business can track, analyse, report and optimise their marketing campaign based on important metrics like email open rate, click rate and unsubscription and bounces.

PERSONALIZED CAMPAIGNS

In email marketing, your business can create targeted emails ensuring that your prospects receive content suited specifically to their needs & their buying journey. Marketers can customize a personalized message for each customer depending on a segmented list of contacts.

AUTOMATED MARKETING

With the right marketing automation tool, you can send out emails to your customers and prospects automatically, based on some schedule or triggers defined earlier. You can also automate tasks based on actions taken by the customers on your email

CIENTS REALLY LOVE US

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.

How Straight growth can help you generate business from emails?

We take pride in our strategy first approach of work and also in making custom solutions for the client needs. Email Marketing is one of the most effective ways to generate leads and at Straight Growth we have experts in making strategy and managing the email marketing campaigns. We help you send the right message to the right people at the right time for your business in a personalized way. We provide detailed reporting and analysis of the email performance and help you optimize your email campaigns to get maximum results
.Email marketing works best when you support it with your overall inbound marketing strategy. Read more about our inbound marketing service here.

Need help with your email marketing?

We understand that every company is different and we can create tailor-made onboarding packages to meet your requirements. To know more about our custom HubSpot onboarding process and pricing, you can schedule a free consultation call with our HubSpot experts to discuss this further.