The Challenges

The project involved optimizing three websites for SEO and managing Google Ads campaigns for two of them. However, several critical challenges were identified at the outset:

Low Online Visibility:
Their websites were not ranking for relevant search terms, resulting in minimal organic traffic.

No Keyword Strategy:
Pages lacked proper SEO metadata, and content was not aligned with keyword intent or user searches.

Underperforming Google Ads:
Ad campaigns suffered from high CPC and CPA, poor targeting, and low conversion rates.

Poor Conversion Tracking:
Basic pageviews were counted as conversions, skewing performance reports and hampering optimization.

Low Landing Page Performance:
Visitors from both organic and paid sources were bouncing or not converting due to unclear messaging and layout issues.

Solutions

Straight Growth implemented a full-funnel strategy to improve SEO, PPC performance, and lead tracking.

message

SEO Strategy:

  • Technical SEO Audits: Fixed crawl errors, site speed issues, mobile responsiveness, and indexing problems.

  • On-Page Optimization: Added meta tags, restructured headers, and updated copy with relevant keywords.

  • Blog & Content Strategy: Launched an ongoing content calendar focused on long-tail keywords and user intent.

  • Backlinks & Local SEO: Built high-quality backlinks from relevant directories and optimized Google Business Profiles.

 

message

Google Ads Campaigns:

  • Keyword Segmentation: Separated brand and non-brand campaigns to control spend and improve ROI.

  • Responsive Search Ads + A/B Testing: Improved CTRs through copy experiments and relevant headlines.

  • Negative Keyword Management: Pruned irrelevant keywords regularly to reduce waste.

  • Dedicated Landing Pages: Built ad-specific pages with clear CTAs to align user intent with messaging.



message

 Tracking & Analytics

  • GA4 Setup: Implemented proper event tracking for real actions like form submissions and phone clicks.

  • Google Ads Conversions: Linked GA4 to Google Ads for accurate cross-platform performance measurement.

  • Defined Business Goals: Mapped conversion types by business value for strategic reporting.


35 %
Increase in Conversion Rates

20 %
Lower Bounce Rate

40 %
Faster Sales Response Time

The Result

Success Story Shaped by Straight Growth.

01.

-42% Lower CPA and -38% CPC, improving paid campaign efficiency

02.

Page 1 Rankings for high-value keywords in superannuation, retirement planning, and healthcare training

03.

Accurate Conversion Tracking with true attribution of form fills and calls

04.

+35% Increase in Conversion Rates through optimized landing pages and ad-message alignment

Interested in achieving similar success?

Let’s connect.