The Challenges

Client has already default Zoom-HubSpot integration app installed, it gives Average Zoom webinar attendance duration , but it does not give  the specific attendance percentage for each webinar.

The client wants to give different emails based on the percentage of time the attendee has really attended the event. Eg. for less than 30% attendance, they want to reach out to them to ask for a personal one to one meeting and people who have more than 80% attendance, will receive  special offers. 

Solutions

We developed a new app which works along with default Zoom-HubSpot integration app. Builds on the official Zoom integration app app, using your existing Zoom account credentials to collect and enrich engagement data.

message

The app automatically tracks each attendee’s participation rate and syncs it directly with their HubSpot contact record under a specific contact property  “last_attended_event_duration Duration (Percentage)”. This property gets automatically updated for each event



 

message

With this data, you can gauge engagement levels, personalize your follow-ups, and enhance campaign performance  by having automation around this property.

Interested in achieving similar success?

Let’s connect.