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VideoMining – HubSpot Website Revamp, SEO, Marketing Optimization
In this case study, we’ll show how we helped VideoMining boost its digital presence through our HubSpot expertise and SEO optimization. From revamping their website in HubSpot to optimizing SEO, and implementing marketing automation, we aligned their digital marketing efforts to enhance shopper insights and retail analytics. We’ll walk you through the challenges VideoMining faced, the HubSpot solutions we implemented, and the results they achieved. Discover how our HubSpot strategies can help improve your business and drive meaningful results!
Who They Are
From Blind Spots to Growth Spots
Illuminating shopper behavior at retail through the power of AI
VideoMining is a market research firm specializing in observational research and shopper insights, powered by a unique blend of AI technology and behavioral science to unlock unprecedented visibility across the entire in-store experience.
With over a decade of experience pioneering the field of AI-powered behavioral research applied to shopper science, VideoMining helps CPG and retail marketers make smarter business decisions fueled by empirical data collected from real shoppers, in real stores, during real trips.
The Challenges
Outdated Website and Lack of SEO Optimization: VideoMining had a website that was not fully optimized for user engagement or conversion. The design and structure were also not engaging, which affected their ability to present their AI-powered solutions and services to potential clients.
Incorrect Reporting Due to Inaccurate Data Management: Data management was inefficient as there were a lot of duplicate contacts and companies, which affected reporting.
Inaccurate Lifecycle Stage Setup Impacting Contact Management: The lifecycle stage setup was improper, with stages not being configured correctly, leading to inaccuracies in assigning stages to contacts.
Email Template Design and Audience Segmentation: VideoMining's email campaigns were not reaching the right audience. The email design was basic and not engaging, which impacted overall engagement.
Blog Template Design and Optimization: The blog template was not well-structured or engaging, and no optimization was done, which impacted both engagement and lead generation.
Solutions
In response to these challenges, Straight Growth proposed strategic solutions:
Better Website Engagement: Revamped the website in HubSpot to create a modern, engaging design that improves user experience.
Improve Website Visibility: To rank better on search engines, we recommended SEO optimization, keyword research, and competitor analysis to improve search rankings and attract more qualified leads.
Engaging Email and Blog Templates: We suggested redesigning their email and blog templates to increase engagement from their email campaigns and improve lead generation.
90
%
Increase in Accurate Reporting
70
%
Increase in overall website engagement.
60
%
Increase in email and blog engagement rates
The Result
Success Story Shaped by Straight Growth.
01.
Streamlined Lifecycle Stage Setup:
Accurate tracking of leads and customer journeys was achieved after we set up their lifecycle stages.
02.
Correct Data Management:
The cleanup of duplicate contacts and companies resulted in accurate data reporting.
03.
Improved Website Engagement:
The website revamp in HubSpot resulted in improved user engagement.
04.
Better Email and Blog Performance:
Redesigned templates with optimised content significantly improved engagement, with optimized content leading to better user interaction.
Interested in achieving similar success?
Let’s connect.