QT9 Software’s SEO Transformation with Straight Growth
QT9 Software, a global leader in Quality Management (QMS), MRP, and ERP software, partnered with Straight Growth to consolidate four independent websites into one unified, optimized platform. The goal was to strengthen search visibility, eliminate duplication, and prepare the brand for the next era of search — integrating both Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to capture AI-driven visibility.
The result: a 96% increase in organic traffic, boost in top 10 keyword rankings, and a unified, high-performing website that’s future-ready for both traditional and generative search engines.
Who They Are
QT9 Software provides Quality Management, MRP and ERP solutions that help organizations streamline compliance, audits, and operational processes.
Serving industries such as manufacturing, life sciences, pharmaceuticals, and medical devices, QT9 is recognized globally for its powerful, cloud-based software that simplifies quality and compliance workflows.
The Challenges
🔹 Fragmented Digital Presence
QT9 operated four separate websites(qt9erp.com, qt9mrp.com, qt9qms.com & qt9software.com), each targeting different audiences and product lines, resulting in brand inconsistency and diluted domain authority.
🔹 SEO & Technical Issues
Multiple domains led to duplicate content, crawl errors, and metadata gaps, impacting search performance and crawl efficiency.
🔹 Low SERP Visibility
The brand was not ranking competitively for high-intent keywords such as Quality Management Software, QMS for Manufacturing, or MRP and ERP keywords.
Solutions
Here’s the solution section combined into three concise pointers:
Website Merger & Revamp:
- Merged four independent websites (qt9erp.com, qt9mrp.com, qt9qms.com, and qt9software.com) into one unified domain to consolidate authority and improve user experience.
- Implemented 301 redirects, canonical tags, and a structured site architecture to preserve SEO value and enhance crawlability.
- Launched a modern, responsive design with clear navigation and optimized CTAs across all product and service pages.
SEO Strategy, Tracking & Analytics:
- Executed comprehensive technical SEO fixes — resolving crawl issues, improving site speed, enhancing Core Web Vitals, and adding Organization, Product, and FAQ schema for rich results.
- Refined meta titles, headers, and content with industry-specific keywords across QMS, MRP, and ERP modules.
- Developed pillar pages and optimized supporting blogs for long-tail, AEO, and GEO-driven visibility.
- Strengthened domain authority through high-quality backlinks from industry and tech publications.
- Configured GA4 with advanced event tracking for demos, forms, and downloads.
- Integrated Google Search Console and Looker Studio dashboards for unified, real-time performance reporting.
AEO & GEO Optimization:
- Optimized FAQ and product pages for natural-language queries and AI-driven search results.
- Enhanced structured data and content clarity to improve visibility in Google AI Overview and other generative engines.
- Created concise, answer-based content blocks for higher inclusion in Featured Snippets and People Also Ask results.
The Result
QT9's Success Journey Driven by Straight Growth.
01.
Consolidation Creates Strength
Merging multiple domains under one optimized structure improved authority and organic consistency.
02.
Technical SEO Fuels Performance
Fixing crawl, speed, and schema issues built the foundation for sustainable growth.
03.
AEO + GEO Future-Proofed the Brand
By optimizing for both traditional SEO and AI-driven search engines, QT9 is now visible in Google AI Overviews and conversational search results.
04.
Content + UX Drives Conversions
Strategic, well-structured content paired with modern design led to measurable engagement and lead growth.
Interested in achieving similar success?
Let’s connect.