.webp?width=171&height=29&name=SG%20logo_171x29%20(1).webp){kind=small}
Parkar Digital's Growth Journey with Straight Growth
Parkar Digital was able to streamline their customer outreach and improve lead quality. The collaboration resulted in more efficient marketing workflows, higher engagement rates, and a measurable increase in qualified leads, empowering Parkar Digital to accelerate their business growth in a competitive technology landscape.
Who They Are
Parkar Digital is a global digital transformation and technology consulting company helping enterprises modernize their infrastructure, build scalable applications, and implement AI-driven solutions. With a strong presence across North America, the Middle East, and India, Parkar is committed to enabling innovation through engineering excellence, data insights, and cloud-native development.
The Challenges
Despite having a strong tech backbone and a forward-thinking leadership team, Parkar Digital faced key marketing challenges:
- Fragmented CRM Usage: The existing HubSpot setup lacked proper segmentation, tracking, and automation, leading to missed opportunities in nurturing leads.
- Low Email Engagement: Email campaigns had inconsistent open and click rates, affecting lead nurturing and conversions.
- Unstructured Lead Generation: There was no streamlined strategy for capturing, qualifying, and converting inbound leads into MQLs or SQLs.
Solutions
Straight Growth worked closely with Parkar Digital to implement a strategic and scalable inbound framework:
HubSpot Management:
- Revamped HubSpot CRM setup with contact segmentation, lifecycle stages, lead source tracking, and proper deal pipelines.
- Set up automated workflows for nurturing leads and notifying the sales team at key touchpoints.
- Developed customized dashboards and reports to measure campaign ROI and sales velocity.
Lead Generation:
- Built and integrated high-converting landing pages, CTAs, and forms for whitepapers, webinars, and solution demos.
- Ran targeted lead-gen campaigns across LinkedIn and email with precise segmentation.
- Developed a content funnel and lead-scoring system to qualify MQLs and route them to the sales team.
30
%
Increase in Qualified Leads
100
%
Higher Email Engagement
40
%
Faster Sales Response Time
The Result
Success Story Shaped by Straight Growth.
01.
30% Increase in Qualified Leads within 3 months
02.
2x Higher Email Open Rates through consistent optimization and segmentation
03.
Automated Sales Alerts led to faster follow-ups and improved conversion from MQL to SQL
04.
Improved CRM Hygiene and reporting enabled better alignment between sales and marketing teams
Interested in achieving similar success?
Let’s connect.