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inYantra Technologies’ Digital Growth Journey with Straight Growth
inYantra Technologies, a leading EMS provider, partnered with Straight Growth to revamp its website and improve digital visibility. With a modern, high-performing website and a structured SEO strategy, the collaboration delivered a 35% increase in organic traffic, higher lead conversions, and Page 1 and Page 2 keyword rankings for some of their high-value search terms.
Who They Are
inYantra Technologies is one of India’s leading Electronics Manufacturing Services (EMS) companies, providing end-to-end solutions in PCB Assembly, Box Build, Wiring Harness, and Product Design Support. Backed by certifications like ISO 9001, ISO 13485, and IATF 16949, inYantra serves industries such as automotive, industrial, healthcare, and consumer electronics. With over two decades of experience, they are known for quality, innovation, and strong customer partnerships.
The Challenges
- Outdated Website Experience
The old website was slow, not mobile-friendly, and lacked clear navigation, hurting credibility with global clients. - Low Online Visibility
Despite being a trusted EMS provider, inYantra was not ranking for relevant industry keywords (e.g., PCB assembly services, Electronic Manufacturing Services in India). - Weak Content Structure
Service pages were thin on content and not optimized for user intent, leading to low engagement. - Poor SEO Foundations
The website had technical issues like broken links, crawl errors, and missing metadata, limiting organic performance. - Lead Conversion Gaps
No clear CTAs, limited form integration, and weak analytics tracking meant missed opportunities to capture and measure leads.
Solutions
In response to these challenges, Straight Growth proposed strategic solutions:
Website Development
- Redesigned the website with a modern, mobile-responsive layout and streamlined navigation.
- Improved site speed and performance by optimizing images, scripts, and server configuration.
- Added clear CTAs and lead forms across service pages to boost conversions.
- Structured service pages with industry-specific messaging for better user engagement.
SEO Strategy
- Technical SEO Fixes: Addressed crawl errors, schema markup, duplicate content, and XML sitemap issues.
- On-Page Optimization: Added keyword-rich metadata, optimized headers, and updated service page copy, internal linking.
- Content Strategy: Created new content for PCB assembly, EMS, box build, and industry verticals to target long-tail searches. Created blogs and case studies.
- Backlink Building: Secured high-quality backlinks from manufacturing and technology directories.
- Local SEO: Optimized Google Business Profile to target Indian and global buyers searching for EMS providers.
Tracking & Analytics
- Implemented GA4 event tracking for form submissions, brochure downloads, and inquiry clicks.
- Linked analytics with Google Search Console for keyword tracking and performance insights.
- Built a custom Lookerstudio dashboard to report SEO + lead generation metrics.
30
%
Faster Website Load Speed
35
%
Organic Traffic Growth
20
%
Increase in Qualified Leads
The Result
Success Story Shaped by Straight Growth
01.
35% Organic Traffic Growth across service pages and blogs
02.
Page 1 Rankings for high-value keywords like “PCB Assembly Services India” and “Electronics Manufacturing Services” and “Box Build Manufacturing Services”
03.
20% Increase in Qualified Leads via optimized landing pages and CTAs
04.
30%-40% Faster Website Load Speed, improving user experience and reducing bounce rates and Accurate Conversion Tracking, enabling better alignment of marketing and sales
Interested in achieving similar success?
Let’s connect.