The Challenge

C2 Corner needed a HubSpot partner that could take them from HubSpot user to HubSpot expert. They wanted a team that could transform their processes and unlock the power of the platform. 

Unrealized HubSpot Potential: C2 Corner faced challenges in fully leveraging the capabilities of HubSpot's Marketing Hub, Sales Hub, and Service Hub. They needed a comprehensive audit to understand the current effectiveness of their marketing and sales processes and to identify areas for improvement.

Lack of Integration and Data Centralization: With the use of various tools for marketing, billing, and sales activities, C2 Corner struggled with data silos and inefficient processes. They required seamless integration of these tools with HubSpot to centralize data and automate processes for better efficiency and measurement.

Manual Process Overload: C2 Corner was burdened with manual processes within HubSpot, leading to inefficiencies and time wastage. This necessitated identifying manual procedures that could be automated to save time and streamline workflows.

Inadequate Marketing Campaign Support: They faced challenges planning and executing effective marketing campaigns within HubSpot. This would have included the development of necessary marketing assets such as blogs, emails, landing pages, and pillar pages that aligned with their brand requirements and styling.

These challenges highlight the need for specialized expertise to optimize the use of HubSpot tools and integrate them effectively into C2 Corner’s business processes.

Solutions

After careful assessment of their needs and goals, we proposed a comprehensive set of solutions that included:

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Audit and Assessment:

Conducting a detailed audit of all HubSpot hubs (Marketing Hub, Sales Hub, and Service Hub).

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Consultation and Training:

Providing weekly consultation sessions to discuss the findings from the audit and develop strategies for improvement.

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Implementation and Support:

Developing and implementing a game plan based on the audit findings and consultation sessions.

100 %
Of HubSpot Settings and Workflows audited

100 %
Centralized management of data

60 %
Improvement in data-driven decisions

The Result

C2 Corner Success Story: Powered by Straight Growth

01.

Process Efficiency:

Centralization of technology, leading to streamlined business processes.Aligned sales and marketing approach, improving overall operational efficiency.

02.

Revenue & Engagement:

Integration of payment gateway (Slack) with HubSpot for effective revenue tracking and reporting. Enhanced ability to track success and cross-selling achievements.

03.

Strategy Evolution:

Continuous work on evolving the marketing and sales strategy. Adaptation of processes to fit current business dynamics.

04.

Customer Satisfaction

Greater customer satisfaction as a result of faster resolution times and enhanced visibility into customer issues.

Interested in achieving similar success?

Let’s connect.