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    The Challenges

    🔹 Poor Organic Visibility

    The website was struggling to rank for key furniture keywords like sofa set online, wooden dining table, and office chairs and more in the US.

    🔹 Slow Website & Poor UX

    Page load time exceeded 6 1seconds, causing high bounce rates and user drop-offs, especially on mobile devices.

    🔹 Duplicate & Thin Content

    Product titles and descriptions were generic and duplicated across multiple listings, leading to low topical relevance and weak keyword signals.

    🔹 Weak Technical SEO Foundation

    Missing meta tags, unoptimized sitemaps, and improper canonicalization limited crawl efficiency.

    🔹 Low Traffic and Conversions

    Despite offering quality products, BigBox Furniture had low organic traffic and poor conversion performance due to limited search visibility and unoptimized landing pages.

    Solutions

    Here’s the solution section combined into three concise pointers:

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    Technical SEO & Site Optimization

    • Improved Core Web Vitals and reduced load time from 6s to 2.67s.
    • Fixed crawl errors, redirect chains, and broken internal links.
    • Implemented structured data (Product, Review, Breadcrumb, and Organization schema) for rich results.
    • Enhanced mobile UX for smooth browsing and faster checkout.
    • Verified and Optimized Google Business Profile which was suspended from 2 years.

     

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    Keyword & On-Page Strategy: 

    • Conducted keyword mapping for all key product and category pages (e.g., sofa sets, modular beds, TV units).
    • Optimized titles, meta descriptions, and headings with high-intent search terms.
    • Rewrote unique product descriptions and added contextual internal links.
    • Integrated LSI keywords like “modern sofa designs” and “buy wooden furniture online” to strengthen topical depth.


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    Content Marketing:

    • Created a content hub with SEO-driven blogs and buying guides such as:

      • “How to Choose the Right Sofa for Your Living Room”

      • “Top 10 Space-Saving Furniture Ideas for Apartments”



    CONTACT US
    Business Growth

    The Result

    Bigbox Furniture Co's Success Journey Driven by Straight Growth.

    01.

    Technical SEO Is the Foundation

    Fixing speed, meta tags, 404 errors and crawlability drastically improved performance and search engine understanding.

    02.

    Category Pages Drive eCommerce SEO

    Optimized category and subcategory pages captured high-intent buyers and drove the majority of sales.

    03.

    Content Builds Trust & Visibility

    Educational guides and blogs helped BigBox rank for long-tail and research-based queries that convert.

    04.

    Improved UX Boosted Conversions

    Better navigation, CTAs, and checkout design led to more engagement and completed purchases.

    Interested in achieving similar success?

    Let’s connect.