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Optimizing the lead Experience: HubSpot CRM, SEO, and Sales and Service Enablement for AirKeeper
AirKeeper optimized their lead experience by leveraging HubSpot CRM and SEO, and by streamlining their sales and service processes. Partnering with Straight Growth, AirKeeper streamlined lead management, improved sales processes, and boosted online visibility, resulting in a more efficient, scalable system for growth and enhanced customer engagement.
Who They Are
AirKeeper is a leading property management company in Australia, offering full-service Airbnb and holiday rental property management. With a strong reputation for providing seamless guest experiences and maximizing returns for property owners, AirKeeper needed a solid digital foundation to scale its operations, improve internal sales alignment, and streamline lead communications such as lead mapping, emails, and other setups like workflow, reports, and meeting scheduling via HubSpot.
The Challenges
AirKeeper was growing rapidly and needed better visibility and control across its marketing, sales, and service processes. Their existing systems were fragmented, making it difficult to:
- Managing leads and owner interactions at scale.
- Allocating leads to representatives across multiple regions.
- Automating the sales process to track and convert leads efficiently.
- Creating SEO-optimized landing pages targeting key markets
- Delivering consistent and prompt service to both prospects and property owners.
- Generating detailed reporting and analysis for the sales and customer support teams.
- Managing customer success workflows using HubSpot’s Sales Hub.
- Creating a private knowledge base for client access.
The team also wanted to leverage HubSpot more effectively across departments for long-term growth.
Solutions
Here’s the solution section combined into three concise pointers:
Comprehensive HubSpot Implementation and Customization of Sales Process:
By implementing HubSpot Marketing, Sales, and Service Hubs, we ensured smooth lead assignment, contact segmentation, and deal creation. With automation, we ensured that the deal proceeded through the stages with the least amount of fuss ensuring the deal funnel encouraged the sales team to input the necessary information. Along with improving visibility across all departments, we also created unique dashboards and reports that optimized workflows through deal allocations, deal monitoring, and automated follow-ups.
SEO Optimization and Landing Page Development:
We designed and launched SEO-optimized landing pages tailored for key Australian cities, integrating forms and CTAs for seamless lead capture and consultation bookings. Our SEO strategies, including targeted keyword research, on-page optimization, and technical improvements, significantly boosted AirKeeper's digital presence.
Service Hub Integration and Ongoing Support:
We onboarded Airkeeper to HubSpot Service Hub and set up a customized ticketing pipeline to manage both service requests and lead-related issues. We automated key workflows, such as maintenance requests, and provided hands-on training to the support team on using HubSpot’s Knowledge Base and Live Chat tools. Additionally, we ensured a smooth handoff between the sales and service teams. Customer feedback was a top priority for Airkeeper, so we implemented surveys to gather insights and reduce friction in the customer experience. The feedback collected helped the team identify gaps and improve their processes accordingly.
80
%
Efficiency On Lead Assignment
70
%
Increase in Service Ticket Closure
75
%
Improvement on Marketing and HubSpot Management
The Result
Robotel’s Success Journey Driven by Straight Growth.
01.
Enhanced Lead and Sales Management
By leveraging HubSpot's CRM tools, Straight Growth helped AirKeeper implement a streamlined sales process with automated follow-ups, lead assignments, and pipeline tracking. This enabled better visibility and control over leads, improving the conversion of existing property owners and leads.
02.
Improved Digital Presence through SEO
AirKeeper saw significant improvements in its online presence, with SEO-optimized landing pages tailored to local markets. These pages, along with enhanced content, boosted visibility and generated high-quality leads through targeted keyword research and mobile-optimized design.
03.
Efficient Service Management and Support
HubSpot’s Service Hub allowed AirKeeper to automate its service workflows, including maintenance requests and booking queries, improving its responsiveness and customer service. Our continued support with regular optimization, performance reviews, and real-time assistance ensures AirKeeper can scale efficiently with HubSpot’s tools.
04.
Scalable HubSpot Ecosystem for Growth
With the ongoing support from Straight Growth, AirKeeper established a scalable HubSpot ecosystem that will continue to evolve with the company’s growth. Regular health checks and performance reviews ensure the system remains optimized for efficiency and adaptability as AirKeeper expands its operations.
Interested in achieving similar success?
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